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Location: Atlanta, GA preferred (remote/hybrid possible for ideal fit)

Type: Full-Time | Reports to: Founding Team
 

About Us

Founded in 2014, Sons of Pitches FC (SOPFC) is still Atlanta’s fastest-growing adult soccer club — but we’re not just about soccer. We create community, connection, and the joy of play for over 10,000 players a year through leagues, pickup games, and coaching programs, all with a fun, irreverent, and inclusive vibe. After a decade of steady growth, we’re entering our most exciting chapter yet: expanding the club into new markets — and we’re looking for a high-performer with an entrepreneurial mindset and a builder’s instinct to help lead that charge. This is a unique opportunity to take on a leadership role at an established sports brand at the earliest stage of expansion.

What You’ll Do

You’ll lead all marketing efforts — from digital performance to strategic expansion — with an emphasis on action, experimentation, and measurable results. Our ideal candidate has experience owning the marketing playbook for a startup and a proven track record of achieving growth goals. You’ll help us build brand awareness, optimize member retention for existing operations, and unlock learnings for expanding the club’s geographic footprint, all while preserving SOPFC culture.

Key responsibilities:

• Lead generation & player acquisition: Build and refine SOPFC’s digital funnels to convert awareness into player signups — across platforms like Meta and Google Ads, email, referral, partnerships.
   
• Channel development: Test, measure, and scale new paid and organic channels, with a knack for leveraging underutilized and unconventional tactics. If it drives results, you have the freedom to build it.
   
• Analytics & ROI reporting: Define KPIs, implement visual tracking tools that tell the story behind the data, and create daily/monthly dashboards to inform team decisions. Tie marketing campaigns to conversion metrics to measure campaign success.
   
• Brand partnerships & sponsorships: Develop B2B relationships with brands and companies who want to reach our active lifestyle audience — both local and national.
   
• Messaging & content: Work closely with our Player Experience Team to shape campaign messaging and tone, ensuring it aligns with SOPFC’s brand voice and community values.
   
• Regional growth strategy: Build go-to-market marketing strategies for city launches beyond Atlanta. Own campaign execution from pre-launch buzz to post-launch traction.
   
• Strategy & leadership: Be the marketing voice on our leadership team, telling our story with clarity, and helping to define a unique, emergent brand in a familiar landscape. Build scrappy systems today that scale smartly tomorrow.

Who You Are

You’re a full-stack marketer, both data-minded and creatively-driven. You see the big picture, then roll up your sleeves to make it happen. Optimistic and solutions-oriented, you’re fluent in brand storytelling but just as comfortable in the weeds of CPL, CAC, and churn. You understand what drives people to click, register, and return — and you have the strategic instincts to scale what works.
 

You’ll thrive if you have:

• 5+ years experience in growth, performance, or brand marketing roles — ideally for a startup, consumer brand, or membership-based business
• A portfolio of demand-gen or acquisition wins across digital and unconventional channels
• A deep understanding of storytelling — and how consistency, form, and function intersect to build a standout brand
• Experience designing growth loops, referral programs, and retention strategies that drive sustainable revenue
• Mastery of paid platforms (Meta, Google Ads, YouTube, etc), SEO principles, and lifecycle email strategy
• Fluency with tools like Mailchimp, GA4, Looker Studio, Meta Ads Manager — you know how to turn numbers into next steps
• A bias for testing, iterating, and optimizing — you move fast and learn faster
• Strong self-motivation and an independent work ethic
• A collaborative mindset, openness to feedback, and drive for excellence

Bonus skills:

• Experience leading go-to-market strategy for new locations or consumer launches
• Keen eye for creative asset design
• Experience selling sponsorships or building brand partnerships
• Familiar with through-balls, braces, and one-twos

The Vibe at SOPFC

We’re a small team of doers who value transparency, creative problem-solving, and the art of having fun while working hard. On the field, we’re about hustle and camaraderie. Off the field, we bring that same team energy to our work. 
 

Our core values:

• Love what you do because it’s who you are
• Treat everyone like they play on your team
• Build trust through open communication
• Embrace change and rethink the playbook

Perks & Benefits

• Competitive salary, plus sponsorship commission and performance-based bonuses
• Remote-flex culture with Atlanta roots (in-person meetings/events preferred)
• Switchyards membership (all-city coworking + coffee)
• Creative freedom + room to build your own team over time
• Equipment you need to get your work done effectively
• All the soccer your body can handle

How to Apply

Send your resume along with an introduction to work@sonsofpitchesfc.com. Let us know what motivates you, how you express your creativity (whether it's a hobby or a side hustle or a passion project), why you’re interested in SOPFC, and how your experience can help us reach new players, new cities, and new heights.